When your strategy is clear, everything clicks.

Let’s have the conversations that get you there.

Margie is…

A strategic collaborator,
A branding expert for entrepreneurs and organizations,
A facilitator of audience research & community engagement,
An agile thought partner for consultants & creatives

capabilities

Brand positioning — Upfront internal and external discovery combined with collaborative worksessions produces a compelling positioning strategy. Your brand’s story is brought to life through messaging headlines and a succinct creative brief.

Design Strategy — Teaming up with designers to provide the strategic and tonality roadmap that frames the assignment, developing the creative brief and guiding productive design reviews. As needed, I’ll match you with creative resources.

Worksessions — Generative sessions spark ideas (i.e., naming, innovation, program development); team or board sessions flesh out perspectives capturing areas of alignment, challenge and opportunity.

Strategic Sounding Board — Shorter bursts of input at any juncture in your work or product development.

Insight Gathering — All formats of primary research with consumers, B2B clients or member audiences.

Stakeholder Interviews — In depth one-on-one conversations to gather perspective from teams, boards or industry partners.

Community Engagement — Sessions and programs that invite people to learn about what you are doing, offer input and build lasting connection.

What defines the work

Deep listening & dialogue

My training as a moderator and my respect for the agency of each individual translates into deeper listening and asking powerful questions.

Fluency across sectors

As a strategy omnivore who works across all sectors, my approach brings conceptual agility taking our work beyond the formulaic. Wider thinking results in more uniquely ownable solutions that are true to your endeavor.

Toggling

I work by toggling between exploration + distillation. Together we walk through stretching to ask What if followed by rigorous refinement. This process yields original strategies that truly fit.

Efficiency

I give each project dedicated space to ensure the work maintains positive momentum and deliverables are completed on time.

  • "Margie brings clarity to complex projects and makes the design process smooth from start to finish."

    —Web Design Partner

  • "Margie has a particular knack for listening and capturing ideas across diverse stakeholders."

    —Nonprofit Humanities Client

  • "An all-round agile thinker who strengthens our strategic and creative deliverables."

    —Design Agency client

  • "Margie has been instrumental in cross-team organization and collaboration. "

    —Foundation client

  • "a remarkable ability to listen deeply and translate ideas into concepts that designers can visualize."

    – Cultural Consultant Collaborator